Le blog perso de Pierre Chappaz
Voici le verdict des consomateurs sur le 'extensions de marque' possibles pour les marques emblématiques .
| Rank | Brand | Expansion Opportunities |
| 1 | eBay (nasdaq: EBAY - news - people ) | dating network, loans, skills swapping |
| 2 | Amazon.com (nyse: AMZN - news - people ) | airline tickets, groceries, financial products, concert tickets |
| 3 | Samsung | electric cars, alarm systems, gaming consoles, cell phone service |
| 4 | Whole Foods (nyse: WFMI - news - people ) | high-end restaurants, cookware, culinary college, organic apparel |
| 5 | Google (nasdaq: GOOG - news - people ) | dating network, children's toys, videogames, instant messenger |
| 6 | Yahoo! (nasdaq: YHOO - news - people ) | banking, cell phone services, coffee houses, Yahoo! brand clothing |
| 7 | Apple Computer (nasdaq: AAPL - news - people ) | cell phones, car stereos, televisions |
| 8 | Nike (nyse: NKE - news - people ) | sports drinks, trips/tours, jeans |